Bearspaw Marina
A colourful, family-friendly, eco-conscious recreation destination offering paddle boats, kayaks, canoes, paddleboards, e-bike rentals and lakeside experiences.
My Involvement
Brand development, social media campaigns, public access advocacy, promotional graphics, signage concepts, website content, community updates and visual storytelling.
A vibrant, nostalgic, outdoorsy brand full of summer energy — a lovely contrast to the more polished luxury work.
The Work
Selected Work
A fuller gallery of campaign artwork, social graphics and print assets will be added here.
Case Study
The Brief
Build awareness for a seasonal recreation destination and drive visitor engagement.
My Role
Marketing, brand and social lead.
The Work
Developed the visual identity, ran seasonal social campaigns, designed signage and promotional graphics, and built community-focused content.
The Result
Built a consistent visual identity and an ongoing content system that supported community awareness and visitor engagement.
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